The Matthew McConaughey

The Matthew Mcconaughey commercial proves that bad attention is still attention. Which also applies to parodies by good actors/comedians like Ellen Degeneres and Jim Carrey. Matthew Mcconaughey's commercial left people confused on it's point but the key of it was, that it left people  talking about a commercial, period. With a million plus views on youtube it beats out the BMWx4 commercial with only 124,000 views. The parodies give it extra views and attention, like appearing in the Ellen Degenres show and also being shown in the skits on SNL. After the various skits, Jim Carrey went on the Late Show, to talk about his impression that he popularized on SNL in which he makes fun of McConaughey's philosophical approach to the Lincoln car. This commercial is highly successful because of the life it took beyond it's debut. The additional attention made it's context reach a broader audience by making fun of it, reaching a younger market.