This Exxon & Mobil advertisement are on the side of their gas pump, with two slogans. One Saying that "Quality moments ruled here." and "Energy lives here.'' The targeted audience would be the consumer who is pumping gas. Letting their customers know about the quality and great moments you can experience by buying from Exxon and Mobil. This advertisement fail because the photograph shows the girl with her head sticking almost out of the window. It shows that this gas company doesn't think too highly of women. This advertisement could of been better by photographing actual "quality" moments. Like the couple holding hands, photo taken at an angle where you could see the couple & a baby in the backseat. Anything would be better than portraying the woman like an animal in the car, unless she was trying to escape foul smells from inside the car, by which wouldn't be quality moments either.
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