The design of this magazine is feminine and beautiful. Their philosophy; "Darling Magazine holds the modern mold of woman up to the fire to evoke a discussion on femininity and re-shape an authentic design. Darling is a catalyst for positive change..."
The modern typeface and photography layouts attract a sophisticated, affluent reader. Their photographs are not photoshopped, their pages are thicker to have more of a book feeling, that way it's kept and not thrown out. It is not targeted towards tweens, but a more career oriented, post college graduate. It is a great idea because it targets the same customers that shop at Anthropologie, kind of a photographic look at what they believe is their customers lifestyle. They have 9 issues as of now and a subscriber gets one magazine every three months. It is successful because it is sold by Anthropologie, where their clientele is exactly who this magazine is for. The kind of store that creates energy into their flourishing store experience.
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